CBW / Cross – Border Wheels

Acronym: CBW
Project title: Cross – Border Wheels
Priority axis: 1. Enhancement of cross-border economic development
Measure: 1.3 Promote Sustainable Tourism
Overall Lead Partner &
Financial Lead Partner 1:
Serres Racing Circuit
Financial Lead Partner 2: “Motorcycle Federation of Macedonia”
Budget: 289.020,00 €


logoSport enriches the quality of tourists’ experience and has become a vital component in the marketing mix for many tourist destinations. The economic benefits to the region extend beyond the motor sport industry. Motor sport activities provide entertainment to specific public groups and what is often overlooked is the contribution made by tourism related expenditure. Motor sport events and activities play an important role in generating tourism and leisure day visits to the area.

CBW project involves the development of motorsport activities in the cross-border area between Serres and the Southeast region in the former Yugoslav Republic of Macedonia. The overall objective of the project is to promote motorsport tourism.

Main outputs of the project include the organization of an international Rally rade race in Serres and an Enduro race around Gevgeli.  Moreover, a research study assesses current linkages, if any, between motor sport venues and related attractions and tourism businesses in the region and recommends a strategic approach to motor sport tourism development.

The project also foresees the planning, preparation and organization of a 3-day tourist tour in the cross-border area to promote the tourist attraction sites. Finally, a tourist guide and photographic album are issued.

Project details:
Call No: F1
Protocol No: 4087
Signature date of the Overall Contract: 06/04/2012
Signature date of the Grant Contract: 23/03/2012
Signature date of the subsidy contract:
Subsidy Code: P012-2012
Project website: