TOURISM DATA / Developing Alternative Tourism Aspects

Project title: Developing Alternative Tourism Aspects
Priority axis: 1. Enhancement of cross-border economic development
Measure: 1.3 Promote Sustainable Tourism
Overall Lead Partner &
Financial Lead Partner 1:
Region of Western Macedonia
Financial Lead Partner 2: Municipality of Strumica
Budget: 340.060,00 €

The competitiveness of the cross-border tourism industry is closely linked to its sustainability, as the quality of tourist destinations is strongly influenced by their natural and cultural environment and their integration into the local community. The project Tourism Data promotes the cross- border region as an ideal destination for alternative tourism and specifically sport tourism, agrotourism and ecotourism.

Especially, it focuses on the following main activities;

  • Current situation and SWOT analysis study for alternative tourism in selected areas of the cross-border region
  • Best practices and case studies in Europe, Greece and the former Yugoslav Republic of Macedonia
  • Maintenance and signaling of selected sites in Florina of the E4, E6 and E46 long-distance paths
  • Construction of trim paths by Municipality of Strumica

What is more, project partners will develop a manual of marketing strategies on alternative tourism, as well as a TV travelogue and virtual tours for selected sites in order to attract more tourists in the region.

Information and publicity actions include a project’s communication plan, a website, promotional material and open events.

Project details:
Call No: F2
Protocol No: 3030
Signature date of the Overall Contract: 06/12/2012
Signature date of the Grant Contract:
Signature date of the subsidy contract: 07/12/2012
Subsidy Code: P2-014-2012
Project website: